Attribution, COD and RTO
How a sale is matched to a video, and what happens when it comes back.
3 min read
Matching
Each approved video has a tracking code that rides on the ad's URL. Our Shopify app or pixel records the visit, and the order is matched to the most recent click within 30 days. Views without a click don't count, so numbers can't be inflated.
COD and RTO
Both prepaid and COD orders wait for delivery before a commission unlocks. If the courier marks an order RTO, or it's cancelled, the commission is reversed automatically. Brands choose upfront whether refunds after delivery are also deducted.
TipMissed tracking (for example during a site outage) can't be back-credited. Brands can send a bonus to make it right.