Create a program that creators want to join

Choosing earnings rules, products and a brief that gets good videos.

5 min read

Earnings rules

Combine rules in one program: % of sales, ₹ per order, ₹ per approved video, or ad performance (spend, clicks, purchases, impressions). Each rule can be limited to videos or statics and capped per video.

Price lock

When a creator joins, their rates are locked. You can't reduce them later. To try new terms, create a new program and invite creators to it.

  1. 1Name the program and choose who can see it in Discovery.
  2. 2Set earnings rules and the payout schedule (weekly is best for creators).
  3. 3Pick products creators can feature and sample.
  4. 4Upload a brief and add content angles you want tested.
  5. 5Write a welcome message. It's sent the moment someone joins.
TipPrograms that pay 10% or more of delivered sales attract noticeably more applications.